Expert Qualifications
This extremely qualified expert earned his BS in business administration and a BA in statistics and political science from the University of Kansas. He earned his MBA from Tulane and his PhD in industrial administration with a focus on marketing from Purdue University. He is a member of the American Marketing Association and the Association for Consumer Research. He has worked as a marketing consultant for many companies such as AT&T, General Electric, Intercontinental Hotels, and others. He has worked as a professor of marketing at many top business schools including Stanford and Harvard. He was the executive director of The Marketing Science Institute and the vice dean and director of the Wharton School of Business. He has published hundreds of articles and chapters on marketing topics. He currently serves as a professor of marketing at a top business school in Pennsylvania.
