I have extensive experience analyzing MAU/DAU metrics in various capacities. Clearly, MAU/DAU data is one of, if not the most, defining measure of a software platform or application. I have seen a number of situations where apps have misrepresented this data, affecting valuation, approval, and more. These metrics are absolutely critical in the industry, and any founder would be aware of their crucial importance in investment decisions. As a result, I find it unlikely that they were not in some way complicit in the misrepresentation of these numbers.
Expert Bio
This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master’s Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the principles of audience segmentation, marketing effectiveness measurement, and concepts like lifetime value and a/b testing. He then moved on to serve as the Director of Analytics at Data Logix Inc, where he led audience modeling, digital campaign effectiveness measurement, and digital platform reporting. Their products included syndicated audience segments, on/offline measurement solutions, and some digital media execution. This expert continued his career at Conversant Inc., a tech firm building individual-level profiles of consumers across web browsers, smartphones, and tablets. At conversant, he managed three analytic groups — audience lab, analytic development, and media analytics. Recently, this expert became an Analytic Engineer at a technology firm that provides mobile measurement & user intelligence solutions for enterprise marketers.
